India is a land of many tales. Reliance Jewels capture the essence of these tales by crafting an exquisite collection inspired by the culture, art & craft and traditions of India. In a similar manner, this is a tribute to India’s abode of greatness. Mahalaya - an exquisite jewelry collection inspired by the royal heritage of Maharashtra.
This project focuses on capturing the essence of Mahalaya by designing a font inspired by the mighty Gads (Forts) & Wadas (Palaces), the lustrous Paithani saree and the immersive Warli paintings.
Client- Reliance Jewels
Agency- Scarecrow M&C Saatchi
Direction- Manish Bhatt, Yuvraj Gorule, Lalit Sakurkar
Concept and Font Design- Samruddhi Mahajan
The Design Team- Samruddhi Mahajan
Akshita Ghildiyal
Sakshi Udhwani
Divya Raviraj
